I Love Ugly is proud to release their First collection of 2016, titled: "Foundry" (February - March). The Range will be available online and in I Love Ugly stores in Los Angeles, Australia & New Zealand, as well as selected retailers around the world on February 4th.
I Love Ugly is built on the foundation of always thinking the opposite, an ethos that promotes upstream swimmers and fueling curiosity. I Love Ugly's first 2016 collection sets the tone to inspire, and encourage their target psychographic.
This range features a broader and more calculated assortment of ready-to-wear garments and accessories to cater to a more specific aspiration & lifestyle in which they portray through their various editorials and campaign imagery.
The Collection itself features additional new pant & trouser styles that adds to their infamous pant selection, as well as various styles catering to a more formal customer as well as styles appealing to their street-wear roots. Denim is another key characteristic of the collection, marking the start of selvedge denim category that comes in an assortment of fits and styles. In true I Love Ugly Fashion each piece has an assortment of hidden details for the user to discover.
Check out all 20 looks below.